About us...

Montreal-Toronto-Ottawa-New York-Mexico City
Sisters, Paulina Flores Rutenberg and Daniela Flores McEntyre are co founders and owners of PFR Design. Based in Montreal PFR Design has been providing upscale goods and Interior Design services since 1999. Specializing in residential design, Paulina’s trademark style incorporates the elegance of old-world Europe with the streamlined glamour and careful editing of modern day design. At PFR Design you can find European Inspired exclusive collections and luxury lines from around the world. Our distinguished collections go beyond home accessories and furniture lines and range from luxury children's clothing to educational toys, to tabletop and antique silver. Our lines, above all, represent our vision of elegance, sophistication and originality. Daniela believes strongly in allowing a child's creativity, learning and social development to flourish with age appropriate materials and toys. She focuses on bringing in children's lines that speak to the novel and the unique, while remaining mindful, always, to respect traditional and environmentally conscious methods of production: Products that are inspired and are meant to inspire.

Blog Archive

Wednesday, June 27, 2012

Wednesday Fashion Moment. Our current obsession. Hats!

The right hat may also enliven our imagination of the past....an old-fashioned cloche, a picture hat, or a toque trimmed with a pouf of polka-dotted veiling is just enough to make us feel as if we were living in another, romantic age.
pfrdesign/pinterest

"A hat is a flag, a shield, a bit of armor, and the badge of femininity. A hat is the difference between wearing clothes and wearing a costume; it's the difference between being dressed and being dressed up; it's the difference between looking adequate and looking your best. A hat is to be stylish in, to glow under, to flirt beneath.
pfrdesign/pinterest

We just know inside that we're queens. And these are the crowns we wear.

If a woman rebels against high heeled shoes, she should take care to do it in a very smart hat.

"Luxurious, flirty and at times a bit sexy. We're out to prove a great hat can change your day."
pfrdesign/pinterest





Women wearing hats are at once sophisticated and whimsical....Their faces are younger and softer. They carry themselves differently, daintily, like deer. Their voices flutter a bit...even when they are talking about things like money and power and work, even when it's clear they're very much in charge of their lives."

There's just something special about a woman in a hat.

Wearing a hat versus not wearing a hat is the difference between looking adequate and looking your best.

"Fashion was not only supposed to make women beautiful, but to reassure them, to give them confidence, to allow them to come to terms with themselves."

Leave everyone wondering which is the more interesting piece of work...you or your hat.

"Few women have ever been able to resist the temptation to try on a hat and discover in the mirror a person they never suspected was there. A hat alters the image we have of ourselves, and the image others see as well. For the hours we wear it, it brings out different dimension in our personality, much as a costume aids an actress in her role."